Cookie Policy
Last Updated: May 2026
This Cookie Policy explains how The Roller Shutter Door Company (trading as Autoroll UK Ltd) uses cookies and similar technologies to recognise you when you visit our website (www.rollershutterdoorco.co.uk). It explains what these technologies are, why we use them, and your right to control our use of them.
1. What are cookies?
Cookies are small data files that are placed on your computer or mobile device when you visit a website. They are widely used by website owners in order to make their websites work (or work more efficiently), as well as to provide reporting information and targeted advertising.
2. Why do we use cookies?
We use first-party and third-party cookies for several reasons. Some cookies are strictly necessary for technical reasons in order for our website to operate (like remembering your door configuration). Other cookies enable us to track the interests of our users to enhance the experience on our site, or to measure the effectiveness of our advertising.
3. Types of Cookies We Use
Strictly Necessary Cookies These cookies are essential for our website to function properly. They allow you to navigate the site, use the custom door builder, and proceed through checkout securely. Because they are strictly necessary, they cannot be switched off in our systems.
Performance & Analytics Cookies These cookies collect information that is used in an aggregate form to help us understand how our website is being used.
- Google Analytics: We use Google Analytics to track website traffic, user behaviour, and page performance. This helps us understand what content is useful and where our site needs improvement.
- Google Tag Manager: We use this tool to efficiently deploy and manage the tracking scripts (like Analytics and Ads) on our website. While Tag Manager itself does not set cookies, it facilitates the firing of the other tags listed here.
Marketing & Targeting Cookies These cookies are used to make advertising messages more relevant to you and to help us measure the success of our marketing campaigns.
- Facebook Pixel: This allows us to track conversions from Facebook advertisements, optimize our ads, build targeted audiences, and remarket to people who have previously visited our website or interacted with our door builder.
- Google Ads: We use Google Ads tracking to determine which Google searches led to a sale or enquiry, and to occasionally show relevant ads to you on other websites across the Google Display Network after you leave our site.
4. How can you control cookies?
You have the right to decide whether to accept or reject non-essential cookies.
- Cookie Consent Banner: When you first visit our site, you will be presented with a cookie consent banner allowing you to accept or decline analytics and marketing cookies.
- Browser Controls: You can set or amend your web browser controls to accept or refuse cookies. If you choose to reject cookies, you may still use our website, but your access to some functionality (like the door configurator) may be restricted or buggy.
- Specific Opt-Outs: * To opt out of being tracked by Google Analytics across all websites, visit: http://tools.google.com/dlpage/gaoptout
- To adjust your Facebook ad preferences, you can visit your ad settings within your Facebook account.
5. Contact Us
If you have any questions about our use of cookies or other technologies, please email us at sales@rsd-co.co.uk.







